If I had to start from scratch and build a newsletter business today, I’d choose one of these six.

Each one has the potential to build a seven-figure media brand without needing millions of followers or viral videos.

Most people get stuck at square one: “What niche should I pick?”

They either go too broad, or choose something they’re passionate about but can’t monetize.

The truth? The right niche does two things:

1. It attracts an engaged audience.

2. It opens the door to serious revenue.

Here are the five newsletter niches I’d bet on right now and why they work:

General News (Without the Drama)

People are burned out on biased media. This is where I have built 80% of my newsletters.

If you can deliver fact-based, spin-free news, there’s a massive (and growing) audience waiting.

My company, Click Movement, cracked this code and our 3M+ subscribers prove how big the appetite is for clean, clear daily updates.

B2B Newsletters

This one’s a monster.

Industry Dive sold for $525 million because B2B newsletters are insanely profitable.

Why? Their readers have buying power. Marketers, CFOs, sales leaders, they all control big budgets.

You don’t need millions of subscribers. Just the right few thousand in a specific industry, and your ad rates go through the roof.

Local News

The old-school media model is broken.

That’s your opportunity. Local newsletters like 6AM City are turning small-town updates into seven-figure businesses. The Flyover has even done this at the State Level.

Low competition. Loyal audiences. Tons of local sponsors.

If you want to dominate a niche, start in your backyard.

Finance & Investing

Money advice never goes out of style, but the real upside is when you go niche within the niche.

Look at the Fool. They’ve built a media empire by helping everyday investors make smarter decisions with their money. But they didn’t try to cover everything under the sun.

They focused on stocks, built trust with their audience, and monetized with premium insights and product offers.

Now imagine taking that same model and drilling down even further into small-cap investing, self-storage real estate, or personal finance for startup founders.

Sports Betting & Fantasy Sports

This crowd is obsessed.

They’ll pay for any edge they can get, which means paid newsletters, affiliate offers, and sponsorships all work beautifully here.

Just look at my home state, North Carolina, who wagered over $6.1 billion in just the first year using mobile betting apps.

These apps pay big money to access your audience.

Newsletter Spotlight

I’m starting a new section to spotlight awesome newsletters worth reading. Hidden gems, smart voices, and must-read content you’ll actually look forward to.

This week I am highlighting the Focused Fool.

Modern life pushes men to go it alone, grind harder, say less, figure it out yourself. But the truth is, men need brotherhood now more than ever.

We’re not wired to thrive in isolation. We grow through challenge, connection, and accountability with other men who get it. The ones who call us out, lift us up, and push us to live with more purpose.

That’s why I really like The Focused Fool. A space for men who want more out of life. More clarity. More discipline. More intention.

This isn’t about hype or hustle. It’s about building a better life with a band of brothers who are doing the same.

Click here to check it out.