The #1 Mistake Business Owners Make

Welcome to the newest edition of the Uncommon Advice Newsletter!

Behind the Marketing

At the first hint of a downshift in revenue, everyone always races to pull the plug on their marketing efforts.

What most don’t understand, however, is the ripple effect this can have throughout your organization…

And making this one move is a surefire way to set off more trouble down the line.

Here's the raw truth:

Ditching marketing is like kicking out a leg from a three-legged stool.

All 3 legs are crucial. For the stool to serve its function, it needs balanced support across multiple areas.

It's easy to be side-tracked by drama or get entangled in the "next shiny tactic."

But remember: The real magic is in the data. 

This is where smart marketing approaches can turn the page and use incoming information to shift in the right direction.

By diving deep into analytics.

Revealing the true avenues driving revenue…

And creating the campaigns that resonate the strongest.

So when an opportunity reveals, itself you're ready to step on the gas and take it.

Strengthen what works, refine what doesn't, and always keep an adaptive mindset.

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Mapping Out Your Non-Negotiables

In business and life, clarity is power.

And when it comes to the day to day decisions, decision fatigue can be a real problem.

By defining your non-negotiables upfront, you arm yourself with a compass to guide you through every choice.

Making the easy decisions ahead of time, reserving more thought for the important stuff.

These firm boundaries streamline decision-making, filtering out the noise and distractions, and saving you the mental drain of weighing the pros and cons of every little choice.

So, invest time today to lay out where you will make no compromise. 

In doing so, you'll discover that every decision aligns more naturally with your vision, saving precious time and ensuring unwavering integrity.

Uncommon Advice: Trust Data, Not Hunches

When faced with a pivotal choice, remember:

Data Beats Intuition every single time.

While it might be tempting to rely on luck or your gut feeling,

It's the cold, hard numbers that tell the real story.

Emotionally charged decisions blur vision, while data paints an unaltered picture of reality and potential.

To truly capitalize on your business's potential,

Reverse engineer the path from your revenue peaks,

And then make decisions rooted in logic, not sentiments.

By dissecting your venture into specific data points, each element becomes a quantifiable metric that tracks.

If you can return to this sentiment every time you get that urge to chase the next new shiny trend, remember…

Not everything that glitters is gold.

Rooting for ya!

~Nate Kennedy