Social Media Famous, 8 Headline Strategies, and PASTOR

Plus we head to Myrtle Beach for our first 7v7 football tournament

Author

Nate Kennedy
February 23, 2024

Hey Krew!

It has been eventful over here!

We just kicked off the 7v7 Football Season for Champions Football, an organization we started last year.

There is more about it below in the Kennedy Krew Adventures section, but first I want to get into today’s newsletter.

The Uncommon Advice for today covers:

  • How NOT to become Social Media Famous

  • The Underrated Copywriting formula: PASTOR

  • 8 Headline strategies to increase your newsletter opens

How NOT To Be Social Media Famous

So many people these days focus their energy on becoming Social Media Famous.

It’s all about how many people are looking at them and how many followers they have.

All I hear is: GIVE ME, GIVE ME, GIVE ME…

...Instead of, “What can I do for YOU?”

If you want something, start by focusing on how you can help others.

When you focus on giving, you’ll always receive.

It’s not complicated.

Look around...

The people who grow quickly in your industry provide value.

You can do the same.

Look to see how you can help people solve their problems.

When you do, you’ll also get exactly what you want:

You’ll grow your business.

You’ll become the trusted advisor whom people reach out to get over a hurdle.

That’s the secret to success in business in my opinion.

It’s not hacking a funnel.

It’s not building a big process or system…

Don’t get me wrong.

All that stuff adds fuel to your growth.

But if you want to get to the point where you make money at the touch of a button, then help others get what they want.

8 Headline Strategies to Increase Newsletter Opens

If you want to win with newsletter, you need to get your emails opened. You can't be boring. But you can't be spammy either.

Here are 8 subject lines that consistently get clicks:

1. Questions

People instinctively want to answer questions, so asking them one makes them open emails.

Example: “What do you think of this?”

2. Stories

Stories catch attention and keep it. They’re more interesting than most other emails people get.

Example: “Jeff Bezos made $50B in a day”

3. Benefits

Promise your audience a benefit they want, and many of them will open to find out more.

Example: “Save 10 hours every week”

4. Social Proof

People tend to follow the crowd. Mention some kind of social proof in your subject, and they’ll open.

Example: “2,412 people bought this last week”

5. Information

Appealing information is similar to mentioning benefits, but it’s a bit less direct.

Example: “4 free AI marketing tools”

6. Urgency

People take action when you communicate urgency. Scarcity is one of the most common ways to do it.

Example: “Sale ends in 6 hours”

7. Update

People like news. Brand news can be appealing. News about a certain topic can be very appealing.

Example: “Stocks just fell by 2%”

8. Weird

Being a bit weird is one way to differentiate from other newsletters and make yours stick out.

Example: “I hate squirrels”

Kennedy Krew Adventures

This past weekend we headed to Myrtle Beach for our first 7v7 football tournament of the season.

We founded a club that travels across the region to play the best of the best. The cool part is a few of our Marketing Rebels team volunteer there time to help out!

Some people think we are crazy for traveling with 100 kids to a tournament, so they can play a ‘game’

Some days I agree with them 😃 

Most days, I remember how we only get one shot at creating generational impact and positive memories that outlive us.

Rooting for ya!

~Nate Kennedy

Get Your Copy of “All Gas, No Brakes”. Want to learn how I created a multi-million dollar business from scratch at 25, watched it crash and burn, then bounced back from bankruptcy to start and sell multiple businesses for 6 and 7 figure exits?

Well my book, All Gas, No Brakes, outlines exactly how you can fall all the way back to zero and still climb out of the hole all the way to the top again.

The lessons you are going to learn in this book are what helped me rebound from losing everything, to escaping the “Hustle Harder, Grind More, and Work 24/7” Mindset, and creating total Lifestyle and Financial Freedom today.