I'm going to change the game!

We've all heard it countless times.

It's a phrase dripping with ambition and intent, yet how often does someone genuinely change the entire game? 

Most 'innovations' are just rebranded versions of existing concepts – which isn’t necessarily a bad thing!

But what if instead of focusing on changing the game (which probably means reinventing the wheel)... 

We consider changing how the game is played? 

It's about taking the existing framework and twisting, turning, and tweaking it to create a fresh approach. 

Your unique perspective, creativity, and experiences can bring a new flavor to the old.

Taking the best from what already works and envisioning the potential of everything else that's possible.

So the next time you feel the itch to "change the game," 

It’s already been done countless times. 

Instead change your strategies, the tactics, and the methods.

This is where the real potential for growth is possible.

Sending the wrong email is worse than none at all

In a digital world drowning in blog posts, social media blurbs, and AI-generated clutter, one skill rises above all: 

Clear Communication.

From your content to your sales tactics… 

Even how you talk with your team. 

You don’t want to just be heard – You want to be received, loud and clear.

Let's face it: 

Our ears (and eyes) have been conditioned to tune out the fluff. 

And waning attention spans crave only what's essential, what hits home.

So don't mistake word count for value. 

Being long-winded can muddy your point, compromising your audience's understanding and interest. 

When it comes to nailing your brand message, nothing packs a punch like a well-crafted newsletter. 

It's your chance to break through the noise.

But publishing for the sake of publishing… and actually knowing what will resonate… are two very different things.

With countless newsletters under my belt, I know what works, and more importantly, what sells. 

Stop simply broadcasting…

…and learn to start engaging your audience to become raving fans with the Newsletter Agency!

Keeping Up With The Kennedy’s

This past weekend we ventured out for some fun in the sun. The kids and I took Susan to pick fresh strawberries at a local farm for mothers day.

Susan was right in her element!

It was a welcomed break from the sports fields, where we spend a lot of time with the kids.