How To Make Your Next Product Offer Sells

September 24, 2024

Was your last offer met with crickets instead of? 

If so, allow me to drop some hard-earned wisdom: 

Don't focus on building an audience for your launch. 

Instead, flip the script—and build a product that speaks to your existing audience's needs.

You see, the secret to hitting that million-dollar mark is right under your nose: 

It's not about you – it's about them. 

And what's the secret to learning from that audience? 

A newsletter. 

Because it offers a pipeline to continuous feedback, engagement, and sales. 

You can ask your subscribers exactly what they want your help with.

All of which allows you to pull from cold hard data to make tweaks to better hit your mark – rather than just relying on your intuition. 

What masterclass would you like me to create for you?

I am going to host a 3 hour deep dive training on one of these topics. What one would you prefer?

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“Do what you love and you'll never work a day in your life.”

For many of us, common saying has been ingrained in our minds since childhood.

And while it's true that you want your work to inspire, excite and motivate you… it's important to think critically about the pros and cons.

Many people believe that starting a business around their passion is the key to success. 

They pour their heart and soul into their work, convinced that their passion will drive them to success.

But the reality is that building a business around your passion…
is a surefire way to KILL IT.

When you turn your passion into a business, it becomes just that – a business. 

You have to deal with the day-to-day operations, the financial aspects, and the stresses of running a successful venture. 

Slowly, the fiery fever driving your productivity starts to cool… 

…until eventually, you find yourself burnt out and disillusioned, having lost the spark that motivated you to start your business in the first place.

This then takes the wind out of your sails, and the original luster of your business tarnishes and fades. 

Instead, think about your business as the fuel to ignite your passions. 

Your business should serve as a means to an end, rather than an end in itself. 

When you value your time above all else, your business serves you by creating the space for you to enjoy what excites you without the logistical maneuvers and compromise that inevitably comes with entrepreneurship. 

By creating a business that supports your passions, you can ensure that what you love remains pure and uncorrupted. 

When your business supports your passions, then your passions in turn boost your motivation and creativity to supercharge your business. 

You're not only working to make a living, but you're also working to support the things that you love. This can be incredibly motivating and energizing.

But it's also important not to let your passions fall to the wayside.

When your business becomes your sole focus, you start to lose sight of what matters the most. 

So, while it's important to pursue work that excites you – remember at the end of the day, it’s still work. 

Our work should align with our values, and provide a feeling of accomplishment… 

But if you’re not working with the intention of creating space to unwind and rejuvenate outside of the entrepreneurial hustle – then you’ve lost sight of why we work in the first place. 

Build a business to support your passions and you’ll find the best of both worlds: a fulfilling career and a happy life.

Let’s win together!

~Nate Kennedy

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