Formula 1 is on track to top a billion worldwide fans this year

Million Dollar Audiences

Today, I wanted to give you the rundown on the American Centrist:

Since we launched, the American Centrist platform has already made significant progress – with 30,573 new subscribers over the past 6 weeks alone.

We attribute this remarkable growth to our targeted marketing campaigns, which we carefully designed to reach and resonate with a selective audience.

By focusing on the core values and concerns of their target demographic, we’ve been able to create highly engaging content to grow our audience and drive new subscriptions.

As we move forward, we’ll continue to refine and expand our marketing strategies for the American Centrist brand, while staying true to the core message of this platform and focusing on fostering a strong sense of community.

If you’d like to see firsthand what we’re doing with American Centrist, you can check it out here.

Behind The Marketing

When it comes to creating an impact as a brand, there are few strategies as powerful as creating a personal, human connection with your audience.

That’s what separates the hundreds of “niche” professional sports leagues and athletes from the ones that become household names:

Access to real life, human drama within the world of the sport.

Take the world of Formula 1 racing, for example…

Which has experienced a significant, unprecedented growth in exposure over the past years, thanks to the Netflix series "Drive to Survive."

This behind-the-scenes look at the sport has brought a new level of transparency and excitement to a historically secretive and niche world.

Since the show's debut in 2019, Formula 1's popularity in America has skyrocketed. The audience for ESPN's coverage of the races has nearly doubled, with 1.5 million views per race.

Kevin Clark, host of The Ringer's F1 Show (one of the top sports podcasts in the United States) has praised "Drive to Survive" for its unique approach to sports reality shows, citing the way it highlights the personalities and drama of the sport, rather than just the technical aspects…

By bringing fans behind the scenes and showcasing the personalities and drama of the sport, Formula 1 has captured the attention of a new generation.

The proof is in the pudding:

The Miami Grand Prix, the second American race in the Formula 1 calendar, had its inaugural event on May 8, 2022, and was a massive success…

The US Grand Prix, held in Austin, Texas since 2012, saw a 15% increase in attendance in the first year of "Drive to Survive," with 250,000 fans attending the race….

In 2021, the US Grand Prix drew over 400,000 fans, making it the largest crowd at a Formula 1 race anywhere in the world, ever.

Liberty Media Group purchased Formula 1 for $4.4 billion in 2016 and has been committed to growing the sport's popularity globally.

According to a recent Nielsen study, Formula 1 is on track to top a billion worldwide fans this year, with 77% of those new fans under 35 years old… and “Drive To Survive” has been a significant part of that strategy.

The success of the show and the growth of Formula 1 in America shows the importance of transparency and accessibility in sports, as the “behind the scenes” experience it provides has turned the sport into more than just a bunch of fast cars driving around big race tracks…

Because now fans can connect on a personal level with the drivers, and become emotionally invested in the real-life struggles that they’re working to overcome in their relationships, and within themselves.

And those are things that people can connect with.

The strategy is paying off, and the future looks bright for this once-niche sport. We can't wait to see what comes next.

Want me to critique your offer, ad, campaign, or funnel on my podcast or in this newsletter? 

If you have a successful strategy that you’d like to hear my feedback on, or if you have a campaign that BOMBED and you’d like to hear me offer my 2 cents as to why…

Then click here to submit your marketing for analysis.

Uncommon Advice

Whether they want to hear it or not, most businesses are incredibly wasteful in their marketing strategies.

If you ask the average business owner their approach — they’ll list off a hundred ways to acquire clients.

Do this if you want more leads…

And make sure you're tapping into this customer pool if you want to increase your numbers…

Yet few really put in the time or effort to hold on to those customers after they've already purchased.

Don’t get me wrong – client acquisition is certainly a critical component of any successful business… but it’s only one piece of the puzzle.

Just as crucial as creating a steady stream of new clients, is retaining the clients you already have.

Too many businesses have forgotten the importance of building trust when it comes to fostering long term customers

Instead, they just focus on getting them in the door – and any effort to keep them around is just an afterthought.

It seems that somewhere along the line, the dialogue around “growth mindset” in business got hung up on this idea that growth is dependent on reach.

And while no one is saying this shouldn’t be an equal part of your strategy – when it comes to getting the most out of your investment, it’s key to provide value to the customers you already have.

It may seem counterintuitive to expansion, but the truth is that retention is key to increasing your bottom line.

So how do you keep your clients coming back?

It all starts with the follow-up process.

If you have solid follow up systems in place, you can curate a customer experience that continues to keep you top of mind, builds rapport, and expands the value you deliver long after their initial purchase.

This could be as simple as a thank-you email, or depending on your business, even a personal phone call.

Call me old fashioned, but I feel it’s important to acknowledge my appreciation for each and every one of my customers, to really thank them as an individual for investing their valuable money and/or time in me.

A little thank you goes a long way in building a long lasting relationship – especially in this day and age!

The energy you put into keeping in touch shows that you appreciate their business and genuinely care about their experience as a person.

It shows that you’re actually invested in helping them experience the results you’ve sold them on.

And as time goes on, you can continue to strengthen the relationship through newsletters, check-ins, or even personalized promotions.

The goal is to stay top of mind and relevant, and to remind clients why they chose you in the first place.

And your efforts will not go unnoticed.

By actively focusing on retention, you’ll find your ROI starts to climb.

Allocating even a small percentage of your time or money to customer retention has the potential to increase profits in a big way.

And that’s because it’s all about making your dollar work smarter, not harder.

If every dollar you spend earns even a little more, while generating a strong, loyal base – isn’t that “growth” just as valuable?

Don’t get me wrong, it’s essential to invest in acquiring new clients if you want to expand…

…but if you invest in acquisition without consideration for long term ROI, you're leaving money on the table.

Not to mention, your mindset isn’t geared toward building the foundational practices that insure financial stamina.

Things like accountability, respect, and relevance.

Of course, you need to focus on acquiring new customers…

By putting equal time and attention into boosting retention, you can make sure that the clients you do acquire are more likely to stick around for the long haul, continuing to multiply their ALV.

This means you can spend less time and money on constantly acquiring new clients, and more energy and resources on providing top-notch service and building meaningful relationships that will carry you into the future.

At the end of the day, client acquisition and retention are both essential for the success of your business – but you should never overlook the importance of retention.

With strong retention practices you will increase your profits in the long run – simply by giving your clients the attention they deserve, and building a respectable, thriving business to serve you for years to come.

That’s all for this week’s Uncommon Advice!

I hope it helps give you the ideas and insights you need to overcome whatever obstacles you’re up against in your business right now.